What can be gained from a visit to the seller’s premises?

The visit to the seller’s premises can be hugely beneficial and potentially enlightening in many ways. Not least due to the fact that you are probably meeting the owner(s) face to face for the first time which, in itself, is very important in enabling you to start to build a rapport with them, but there are many other considerations, for example:

•   The look and feel of the place – is it busy? is it welcoming? are the people friendly?
•   Is there an obvious culture within th